Ok, I feel like we all have mixed feelings about change. At it's best it's exhilarating and fabulous. At it's worse, it's uncomfortable, unwanted, and really horrible.
When it came time to start VEV I was stepping into the unknown not knowing if I would succeed for fail. In fact, depending on the day, it still feels open to interpretation. But that's what you get when you mix entrepreneur with perfectionist.
But I have some amazing people around me and I found that our conversations always got to the mission behind the images. Dawn, one of these amazing mentors said, "that's when you really light up, when you talk about the why." She's right, we all love images. But the truth is that for me it's always been about what they can achieve, how they can make someone feel and what they can do in the world.
So I've been thinking about how I can make that translate to someone who doesn't know myself or VEV. I've been racking my brain thinking about how I can distill something that I can— and often do—talk about all night ( reason #386 why I'm thankful for my patient partner).
And change is difficult because it's agitating. Deliberately dismantling something that I know works for something that has yet to be proven is tough. But, as succinctly illustrated the amazing sketch by Jessica Hagy:
So if you haven't yet, take a look at our newly made over site. It's different and my hope is that it can more authentically, tell our story.