Wait, You Removed My What?!?

Sue Bryce, a really famous photographer says that women want 4 things:

  1. to look Younger
  2. to look Slimmer
  3. to look Gorgeous
  4. and world peace

I would add chocolate, other than that I think she's right. But how far is too far in the quest for our YSG fantasies. As a photographer I get asked that a lot, but it's something that's always on my mind anyway. When it's just me and my Macbook Pro I'm left staring at a client I have to make a call, lots of calls.

Because it's easy to go to far. We've all seen images polished to perfection. Our news stands and inboxes are littered with creative processing getting a little too creative. There's even a website dedicated to it (which I highly recommend if you ever need a pick me up). And there are lots of examples of our most celebrated stars getting hit with some serious photoshop fairy dust:

So what to make of it? Well, Photoshop is awesome. It allows you to make images that couldn't exist in the world, to take what the camera sees and turn it into art. That said, like any powerful tool, it depends on your intentions. 

Keep in mind it's not me thinking that my clients needs something in order to look beautiful. More often than not it's me trying to anticipate what she will see in the image and dislike. Because I get it, if I think that my a$$ looks fat in an image that's it, game over.

My goal is to "enhance not erase." I say it over and over again when I'm at a crossroads. It means, taking care of irritants, things that block the true beauty of an image like a blemish that could just as easily not have been there. It also means that I don't try to wedge women into some collective idea of what perfect is. Because Penelope is gorgeous and I don't see why enlarging her chest and taking in her ribs is necessary. 

In a perfect world, she'd love the image and her body exactly as it is, and so would I. But until then I'm great with a happy medium. 

 

Pivot Hard & Pivot Strong

I have big dreams. I always have. A lot of times they end up scribbled in a journal that gets stacked on a shelf somewhere. But a few times in my life I shoot for the moon and some how, make it happen.

But here's the catch, they never ever look like what I thought they would.

Tuesday, we realized that it was time to make a decision. Either we cling to that beautiful shiny idea that felt so perfect not-so-long ago, or we let it transform into something else.  And sure, it's scary and uncomfortable not knowing how things will turn out. But I had to let go of the way I wanted things to go and just let them go. Even if it terrifies me.

But it's hard. I feel like I'm grieving the loss of something that seemed so amazing. I'm so sad that  with the hits and misses, the inventory checks and accolades I won't have this amazing partner by my side. But we realized that we weren't a perfect fit for this. And now we get to keep all the love and friendship and release the tension, and trust me, there was a lot of tension. Now it's scary thinking about putting myself out there and going it alone, but I will. I have to. 

So, until VEV is a brilliant success, and I jetting off to give keynote lectures on how to be amazing and make your ideas happen, I'm going to have one phrase manicly cycling through my brain (I stole it from Mark Bradford), "I always make the shot. It may take me longer than some, but I always make the shot." It got me through grad school, layoffs, breakups and now, starting a business based on another one of my big dreams.

Wish me luck,

Gia

p.s.

If you see me staring off into the ether, feel free to hug me because I might need it.

 

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